The Eddie Bauer x Sub Pop flannel shirt retails for $85 USD and looks, well, an awful lot like a normal flannel shirt. The website promises a classic fit, limited-edition colourways and 2-ply cotton flannel.
The clothing company utilized photoshoots with Shabazz Palaces and Tacocat to hype up the shirt, but they also name check Nirvana, Mudhoney, Soundgarden and TAD in the shirt description, meaning you'll have plenty of grunge cred when you pick this puppy up and try it on.
To be fair, while it seems a little funny on the surface, both Eddie Bauer and Sub Pop are age-old Seattle brands.
Pick up your very own Eddie Bauer Sub Pop flannel here.
Two Seattle brands—Eddie Bauer and Sub Pop Records. One Seattle icon—the flannel shirt. Limited-edition release with universal appeal. @subpop @TacocaTs @shabazzpalaces— Eddie Bauer (@eddiebauer) September 15, 2020
Check it out here: https://t.co/uzjF9NZkXX#LiveYourAdventure pic.twitter.com/vOQDDapPcA