Published Mar 15, 2018As the frontman of Jane's Addiction and founder of Lollapalooza, Perry Farrell knows a thing or two about festivals. Instead of jumping in on the recent trend of hologram musicians performing onstage, the vocalist is close to delivering an entire immersive artistic world.
Along with Walden Media founder and Miramax president Cary Granat, Star Wars visual effects pioneer Ed Jones and Caesars Entertainment, Farrell is set to a launch 360-degree entertainment hub dubbed Kind Heaven at Las Vegas' LINQ Promenade next year.
Deadline reports that Kind Heaven will "combine RF technology, Hollywood-style storytelling and wearable tech to immerse visitors in a personalized, exotic journey that offers the best of Southeast Asian culture, music, food, danger, fashion, exoticism, exploration, mystery and spiritual enlightenment."
The $100 million project will cover more than 100,000 square feet, and as Farrell told Forbes, the idea came to him in a dream.
"I saw Kind Heaven as a city from overhead as if I was a bird or an angel," he told the publication. "I came down upon the city, landed on the city, watched a girl pickpocket someone who was passed out on the street, run away and there I was in this place."
Farrell reassured Forbes that participants won't be pickpocketed themselves, since they won't need a wallet to purchase food, drinks and other items inside Kind Heaven. As he told the publication, "everything that you see, except for my wife, is for sale" through use of a radio-frequency identification system.
For however much time one might spend in Kind Heaven, running into Farrell himself might be out the question, though he says a hologram version of himself might be there. While he dreams of his digital self being able to sing alongside the likes of David Bowie, Freddie Mercury and Jim Morrison, he doesn't want music to be the main draw: "We're trying to build something that is so powerful in the experience that you don't need to say come here because Coldplay is playing."
In fact, he might want to be the star himself in NSFW fashion, saying that "it would be killer to have a holographic porn of myself."
If the idea of potentially seeing Farrell's digital dong in a capitalist AR world excites you, be sure to live your dream on the LINQ Promenade in 2019.