A project is called Unknown Pleasures: Reimagined and will find 10 directors crafting new music videos for each track from 1979's Unknown Pleasures. The video series is kicking off with album closer "I Remember Nothing," which has been treated to a new clip by Icelandic directors Helgi & Hörður.
Watch the new "I Remember Nothing" video below.
On June 21, YouTube is also hosting an event in London to premiere a selection of the new videos. It will include a panel between Joy Division/New Order drummer Stephen Morris alongside Matt Everitt, Oran Williams, Feargal Ward, and Adrian Duncan.
The Unknown Pleasures reissue is due out Friday (June 14) and will see the album arrive on 180-gram "ruby red" vinyl. You can pre-order the reissue here.
Introducing 'Unknown Pleasures: Reimagined'. A project that will see 10 directors create new music videos for every track on Unknown Pleasures to celebrate the album's 40th anniversary. First video coming this Thursday. YouTube will also host a premiere event in London on 21st June for a selection of these videos, featuring a panel between Stephen Morris, @everittmatt, @orianw, Feargal Ward and Adrian Duncan. 25 pairs of tickets are available for fans and you can sign up to enter on Facebook and Twitter. #UnknownPleasures40